How to Price a Jacket

Every jacket has a cost, and a price to the customer. What if we priced this jacket higher? Lower? What does that look like?…

De-risking creative driven brands

The market is full of brands that peaked, fell off, and then fell by the wayside. But it's not a foregone conclusion that brands will fall off at…

How fast can your brand double your money?

Every brand, at its core, is a money machine that converts ideas into profits. This machine starts with ideas which turn into designs, designs into Purchase Orders, cash into inventory,…

Nike vs. LVMH

Consider this comparison of Nike & LVMH income statements, side by side, with percentages of revenue broken out. Two incredible companies doing serious numbers, two completely different strategies behind the…

Ecom Price to Weight Ratio

Something I've thought about for some years now in eCommerce is "price to weight ratio" as a way to sort of normalize margin potential for product…

ROAS is killing your profits

"Ecom" and "DTC" brands tend to classically be run by marketers. So profits are a product of adspend efficiency. Minimal operating costs. Scaling creative. Many killers…

Learn to Love the Balance Sheet

When I owned a marketing agency, I would set aside time every week to go over the business finances. 99.9% of the time this meant reviewing the P&…

Superliquid Strategy

The telephone needed 75 years to reach 100 million users. The car took 25 years. The internet took 7 years. Facebook was 4.5 years. ChatGPT took 2 months and…

The Ephemeral Promise of MRR in Subscription Pricing Durability

Anyone who's ever built a subscription business, from software, to communities, to content & education, knows that MRR is not so easy to obtain.…